It sure looks to be the front runner now.
Banjo consolidates all social media feeds into a single platform in real time, then maps then on a geographic grid so users can see what is happening instantly anywhere.
It’s an “event-detection engine”.
Ok, that’s cool.
What’s really useful is Banjo also establishes a baseline activity ‘profile’ (my word, not theirs) and triggers an alert when one of 35 billion geographic grid cells (each about the same size as a soccer field) goes “abnormal”. And, users can look back in time to see what was happening just before the triggering event, and monitor how that event unfolded…
Want to track a hurricane and damage therefrom?
See where a tornado is headed?
Know instantly when a violent incident erupts?
Follow a demonstration in Egypt’s Tahrir Square as it moves and evolves?
Know which of your band’s songs are getting the most shout-outs?
See if an insured walked away from a “supposedly debilitating crash”?
The app has been used successfully to do all that and more. Founded by perhaps the most eclectic entrepreneur in high-tech, a high-school dropout, former NASCAR crew chief, Navy veteran, crime-scene investigation expert turned coder, Banjo is now being used by a diverse group of commercial enterprises who want/need to find out instantly about key events happening anywhere – or in very specific places – around the world.
According to Inc., Banjo:
shows only geolocated public posts made from mobile devices; those posts are drawn from what [CEO Damien] Patton calls a “world feed” he’s created by aggregating more than a dozen major social networks (and counting), from Twitter to Instagram to Russia’s VKontakte to China’s Weibo…with all of the public posts in [a small geographic] area appearing as pins on the map and as cards, complete with text, photos, and video, alongside it. All this in real time.
What does this mean for you?
Early adopters are going to know sooner so they can react faster, and possibly profit more.